The typography assignment is similar to the logo design, in that you should consider the product, brand, service, or concept it represents and how your typographic design portrays that. What does your type logo say about your client? Who is the audience or user group, and what will appeal to them? Include a rationale for your design choices with your submission. You may incorporate the pictorial mark you made already for your client, but it is not requried.
Render both a B &W and color version of your type design. Your final render will be in .png format. Upload the design to the Brightspace submission page.
Simplicity and clarity are paramount. Here is an article that discusses good typographic design:
https://designshack.net/articles/graphics/8-rules-for-creating-effective-typography/
You should also consider how your type design will affect other choices in a screen layout, like headers, subheads, captions, and body copy. What complimentary fonts work well with the choices you made for your type design? It's a standard practice in industry to create a type sampler, which shows how typography will be used throughout a document. You should prepare a type specimen, export it as a .png file, and upload it with your type design to the Brightspace submission page. Legibility is the primary consideration. Here is the corporate identity program for SBU, which gives an example (see the section on Type Usage):
http://www.stonybrook.edu/brand/design-visual-identity/typography/
A good place to review web fonts is at https://fonts.google.com/
These fonts can be downloaded for use on your computer.
You can review examples of student work from previous semesters here
Upload your type design and type specimen to Brightspace.
Rubric
1) A B&W and color version of the logotype was uploaded to Brightspace, and a link to the Google drive backup was included in the comment field
2) Logotype is approximately 800 pixels wide
3) A type sampler is included to show how various fonts will be used in the web app, such as headlines, subheads, and body copy
4) Appropriate font employed for logotype (Sans Serif for modern or high tech, Serif for traditional or elegant, etc)
5) Appropriate color employed (blue/black for authority, red for impact, orange/yellow for optimism, green/brown for wholistic)
6) Simple bold design that is read easily and is scalable (no fine lines, excessive detail, subtle gradients).
7) Aligned with client’s product or service
8) Appropriate for target audience
9) Good technical execution (crisp edges, clean shapes)
10) Good choice of complimentary fonts for text in web app, such as headlines and body copy
That’s 10 criteria, or approximately 1 point each.