Scanning Web Sites

Have important elements contrast strongly with their surroundings

• Saturated colors on a subdued background
• Light-dark contrasts
• Busy-ness in a flat field (white space)
• Size differences

Remember the order in which one's eye is drawn

1. Moving pictures (video, animation)
2. Pictures (photos, graphics, illustrations)
3. Headlines (large, bold, or differently-colored text)
4. Body copy

Reduce text to digestible chunks

• Put multiple ideas on multiple web pages.
• Use headings and subheadings to summarize major ideas
• Use italics or bold to emphasize words and phrases
• Use lists when appropriate